2020 Nonprofit of the Year


September 24, 2020

Contact: Michael Centeno, [email protected], (818) 939-3433

Tia Chucha’s Centro Cultural & Bookstore chosen as a 2020 Nonprofit of the Year


Sylmar, September 23, 2020Tia Chucha’s Centro Cultural & Bookstore is proud to announce it has been selected as a 2020 California Nonprofit of the Year by Senate Majority Leader Robert M. Hertzberg.

Tia Chucha’s Centro Cultural & Bookstore is one of over a hundred other nonprofits that will be honored by their state senators and assemblymembers for their tremendous contributions to the communities they serve.

Tia Chucha’s Centro Cultural & Bookstore transforms communities in the Northeast San Fernando Valley (NESFV) and beyond through ancestral knowledge, arts, literacy, and creative engagement. We provide a positive space for people to activate their natural capacity to create, imagine and express themselves for their betterment and wellbeing. Tia Chucha’s has built a bridge for economically insecure families and individuals to explore and develop their identity and creative gifts through the arts and culture for resiliency.

“Tia Chucha’s is honored to be recognized by Senate Majority Leader Robert M. Hertzberg for our work this year, as navigating through a global pandemic has presented many significant challenges for our community and our organization. Like the many people we serve, our team is resilient and has pushed forward to continue to transform our community through ancestral knowledge, the arts, literacy and creative engagement.” comments Michael Centeno, Executive Director of Tia Chucha’s Centro Cultural.   

 “The pandemic and shelter-in-place orders of the last few months have put nonprofits  – usually hidden in plain sight – in the spotlight,” explains Jan Masaoka, CEO of the California Association of Nonprofits (CalNonprofits). “California Nonprofit of the Year is an opportunity for our elected officials to celebrate the good work they see nonprofits doing in their districts, and for everyone to appreciate the collective impact of nonprofits in our communities.”

Additional Background

For the last five years, legislators from across California have chosen a Nonprofit of the Year in their district. Traditionally, Chair of the Assembly Select Committee on the Nonprofit Sector Assemblywoman Monique Limón (Santa Barbara) and CalNonprofits invited legislators and honorees to a celebratory luncheon on California Nonprofits Day. This year, the June luncheon was canceled in response to the Shelter-in-Place orders, but legislators have moved forward with honoring nonprofits doing great work in their districts. 

According to “Causes Count,” a 2019 report commissioned by CalNonprofits, the nonprofit sector is the 4th largest industry in the state, employing more than 1.2 million people. Each year, California nonprofits generate more than $273 billion in revenue and bring in $40 billion in revenue from outside of California. The unpaid labor contributed by volunteers at nonprofits is equivalent to 330,000 full-time jobs every year.

Do you have additional questions, or need some help with this? Christina Dragonetti, Outreach and Communications Director at CalNonprofits, would love to help! Contact her at [email protected] or call 415-926-0668.


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